Founded: 2010
Founder: Girish Mathrubootham
Headquarters: Chennai, India & San Mateo, California, USA
IPO: Listed on NASDAQ in 2021 (Ticker: FRSH)
Valuation at IPO: ~$10 billion
Overview:
Freshworks is a global SaaS company that offers customer relationship management (CRM), IT service management, and marketing automation software designed for growing businesses. It was one of the first Indian-origin SaaS companies to go public on NASDAQ, marking a major milestone for India’s SaaS ecosystem.
Mission:
To help businesses of all sizes delight their customers and employees through easy-to-use, affordable, and scalable software solutions.
What Freshworks Offers:
- Freshdesk: Omnichannel customer support platform
- Freshsales: CRM for sales teams with built-in AI
- Freshmarketer: Marketing automation for email, journeys, and personalization
- Freshservice: Cloud-based IT service management (ITSM) platform
- Freshchat: Modern messaging for customer engagement
- Freddy AI: Embedded across products for insights, automation, and productivity
Key Focus Areas:
- Customer support and ticketing
- Sales automation and pipeline management
- Marketing campaign management
- ITSM and employee experience
- AI-driven customer and team engagement
Why Freshworks Stands Out:
- User-friendly, low-complexity setup compared to traditional CRMs like Salesforce
- Offers a unified platform combining support, sales, and marketing tools
- Champion of the “SaaS from India for the world” movement
- Strong emphasis on AI-driven automation through Freddy AI
