Rain Technology, the global leader in directional and switchable privacy display technologies, is showcasing its next-generation embedded display privacy innovations at SID Display Week 2025 (Booth #1922) in San Jose, California.
The company’s latest developments bring seamless switchable privacy to a wide array of devices—from smartphones and laptops to ATMs, in-car entertainment systems, and medical kiosks. These advancements promise to redefine digital privacy, user experience, and even brand engagement on screens.
“As digital devices become more embedded in our lives, the demand for seamless, secure display experiences is accelerating,” said Paul Treichler, Head of Sales and Marketing at Rain Technology. “This evolution in privacy technology opens the door to more versatile, cost-effective solutions with superior user experiences.”
Embedded Privacy, Reinvented: What’s New
At the heart of Rain’s latest showcase is its proprietary Switchable Privacy™ technology, powered by switchable liquid crystal retarders (SLCRs). Rain’s innovations improve both privacy and share mode efficiency, addressing critical trade-offs in luminance and image quality that previously limited mainstream adoption.
Key Innovations on Display:
1. Enhanced Share Mode Efficiency
Traditional privacy displays often compromise share mode quality. Rain optimizes luminance and backlight profiles to deliver clearer, brighter visuals when the screen is shared—without sacrificing privacy when needed.
2. Privacy Mode Efficiency for Targeted Use
Rain’s Diffractive SLCR (D-SLCR) technology enables high-efficiency privacy mode, especially beneficial for environments like automotive cabins, POS terminals, and ATMs. These use cases benefit from high head-on brightness while minimizing side-view distractions or data leakage.
3. Display Screen Branding™: Monetize the Off-Axis View
A breakthrough in screen utility, Rain’s Display Screen Branding™ uses off-axis SLCR patterns to project logos or promotional graphics when a display is idle or viewed from the side.
Use Cases:
In vehicles, a driver sees the brand logo on a passenger entertainment screen in No-Driver-Distraction™ mode.
At retail or banking kiosks, logos appear when the screen is inactive or during transaction idle moments—blending privacy with marketing.
Industry Impact & Presentation Highlights
Rain’s Chief Scientist Dr. Michael G. Robinson will present the team’s technical findings in “Functionality Enhancement for e-Privacy Display” (Session 64, Paper #2) on Thursday, May 15, at 1:50 PM. A poster presentation will follow at 4:30–7:30 PM (Poster #243), also at Display Week 2025.
These advancements offer manufacturers and integrators a power-efficient, affordable, and customizable pathway to meet today’s growing privacy demands across sectors like automotive, healthcare, banking, retail, and enterprise mobility.
About Rain Technology
Founded in 2017, Rain Technology is a pioneer in directional and privacy display solutions. Its innovations, such as Switchable Privacy™, No-Driver-Distraction™, Display Screen Branding™, and Anamorphic-XR™, are licensed to manufacturers and integrators globally.
With headquarters in Boulder, Colorado, and operations in the UK and Taiwan, Rain’s technologies support laptops, tablets, smartphones, POS systems, automotive displays, AR/VR headsets, and more.
